Welcome to Magasin!

Magasin friend of brands AB was established in Jönköping in 1971.
The original range of stock consisted mainly of fun products created by Swedish designers. The "Knäppen" shot glass is one such item; we have sold over two million of these glasses and are still in production today. A huge variety of blue and yellow Swedish goods were extremely popular for example blue and yellow peppermint rock - in swedish called "polkagris".

Today the range has been enriched and fortified by exclusive brands. We are convinced that a well known and established brand is important for all our clientele.

Today Magasin is an expanding business with an effective and streamlined organisation. We currently have 17 employees, a newly built head office and warehouse in Jönköping, a showroom and sales office in Stockholm. We have further sales offices in both Helsinki and Oslo.

Our products are sold by our 750 retail specialists over the whole of Scandinavia. The stores specialize in interior design, kitchen and cookery paraphernalia, and retailers that provide promotional items.


Product winners in England

Congratulations to Dualit who won the best product prize for their classic copper toaster and kettle in England.

Read more

New range from Joseph and Joseph - M-Cuisine

Joseph Joseph have launched a new range of easy to use products specifically for micro wave cooking.

Check out the film here

Now on Instagram!

Follow us on Instagram: magasinfriendofbrands